Collection: HEDIRAISER 🇺🇦
Brand’s concept is tightly connected to the current issue which statistically affects a big percent of gen-z consumer- mental disorders. Unlike it’s competitors the brand openly rises the dialog about the problem, by intertwining relevant topics within its garment designs, prints as well as creative photography.
The brand is build on the feeling of community and desire to belong, be accepted and understood. This purpose has lead the brand to its current position as a well recognised Ukrainian premium street-ware brand among many young (14-24 years old) followers globally, who have found themselves a place of acceptance and comfort within brands concept and message.
In the market HediRaiser positions itself as a premium street-wear brand with a creative and controversially honest, melancholic edge to it.
Collections are produced in a small family oriented garment factory in Ukraine (supporting and giving back to the local community)