Collection: HÉLAS

Streetwear brand Hélas was founded in France, in sunny Toulouse, by professional skateboarders Lucas Puig, Stephen Khou and Clement Brunel. Launched in 2011, the Toulouse aesthetic has quickly taken the world by storm, adding a little levity to an active and sporty lifestyle. Born out of a desire to look cool outside of skateboarding, they began producing caps that they all loved to wear.

Over time, Helas has developed its clothing line based on the quality and diversity of the collections. Especially, the brand is remembered for its collab with Аdidas Skateboarding, where the tennis heritage was ironically comprehended.

Street style is characterized by laconic design and passion for colors. Hélas is definitely 80s, elegantly captured and played with sport, style and temperamen