Collection: JEU DE LAB 🇺🇦

JEU DE LAB is a Kyiv-based clothing brand established in 2017 by photographer and graphic designer Stepan Nazarov. The brand name translates from French as "game" - in the case of the brand, it is a game with street culture and visual codes of Eastern Europe.

Relying on his creative background and the aesthetics of Kyiv hangouts, Stepan creates a product that delicately combines local style and global streetwear trends. We like to note that we enjoy watching the transformation of ideas - how the inscriptions "My Life My Rules" or posters for the movie "ХХХ" turn into stylish prints on hoodies.

The brand is developing very dynamically - its range already includes sweaters, upcycle jeans, T-shirts, scarves, baseball caps, and silk scarves. Among the fans of JEU, you can find director Alan Badoev, singer Luna and model Zhenya Katova, Fabrizio Costanzo from Versace, and the creative director of Highsnobiety.